Party Guru Press

WHOM?’s Debut Album, Shibari, Is On Its Way

WHOM?’s Debut Album, Shibari, Is On Its Way

Kierstin Rounsefell

June 29th, 2021

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WHOM? Is a San Francisco based producer and DJ who focuses on making beats with nostalgic sounds and sexy minimalism. His mantra, “heavy on the hips, easy on the neck” means that his music is made to dance to, not thrash to. WHOM?‘s unique take on bass music explores various genres, satisfying the ears of countless listeners. In fact, his recent track titled “Twisted” has already received glowing recognition.

On July 9th, WHOM? is set to release his debut album, Shibari. Ahead of the release, Party Guru Press was able to ask him a few questions via email. Keep reading to learn all about WHOM?, his debut album, Shibari, and what he’s working toward in the near future.

Get To Know WHOM?

Party Guru Press: Can you please introduce yourself and tell us how you got your start producing?

Jeffo Shatzen (WHOM?): I’m Jeffo, I grew up in the suburbs of ATL and I’ve been super into music since I was like 2 years old. My parents still talk about me learning how to use the stereo when I was a toddler so I could cue up “Girls Just Wanna Have Fun” by Cydni Lauper…I guess that’s besides the point lol.

WHOM?: The WHOM? project just started as me DJing in my college town of Athens, GA from a music business project my friends Chris and Ciara did to practice running a collective. I didn’t get interested in production until I saw Detox Unit for the first time. I may have been heavily intoxicated during his set, but it was the first time I had heard original beats in my head – and in that moment WHOM? became less about DJing and more about production.

WHOM?: I goofed off in Ableton with my free time but didn’t really start making and completing music I liked until this year. Burnt out on work and looking for a change – I started putting all my free time into learning and crafting my sound and this album is a direct result of that hard work.

“Music That Makes You Move”

Party Guru Press: For anyone who has not heard your music yet, how would you describe its sound and feel? What track best showcases this?

WHOM?: So I would normally say my music is genreless, because I kinda just make what I want, you know? Like I think genres are pretty dumb, I feel like I hear and see people arguing about genres all the time and I’m just like ‘Who fucking cares?’

WHOM?: I just try to make music that makes you move – aim for the hips…not the neck. This album however is a tribute to all things 140bpm so there is a definite wobbly vibe to most cuts on this project. Who knows what my next project will sound like haha. But I think “Listen” Is a really great example of a dubstep track that is more about dancing instead of the ‘break your fucking neck open up the pit’ vibe that has become so popular in bass music.

Party Guru Press: I saw that your debut single “Twisted” from your upcoming album, Shibari, has been streamed over 7,000 times on Spotify and Soundcloud combined since its release. How have your listeners reacted to the track?

WHOM?: So I wrote that track in like 6hrs one day in January and it was so inspiring to see it go ‘crazy’ immediately. I say crazy in air quotes because getting 3k plays in a week or 2 is nothing to so many producers but I was so overwhelmed with the support I got on that choon that it literally inspired me to write this project. Also the Spotify support was so sick – I see so many of my peers with a bigger followings than me struggling to get Spotify plays so it was really cool seeing people who like electronic music and people who don’t both appreciate the same song.

Incoming: Shibari

Party Guru Press: Your album is scheduled to release on July 9th, 2021. What is a track from the album that you’re excited to release?

WHOM?: “Bop It” is honestly such a vibe, I think the kids are going to eat that shit up – I don’t think Bobby (Aptic) or myself normally make tracks with that kind of ‘EDM Festival Banger’ energy but we have both worked on that track so much and still love it so I think it’ll be one of the most well-received tracks on the project…that feature from Brandon (Wreckno) definitely doesn’t hurt either.

Party Guru Press: Is this album going to be different from your previous releases? If so, how?

WHOM?: FOR SURE, this is a super different direction than my previous releases, much more focused and clean. Tons of bass but not poorly mixed like a lot of my older releases haha. I’m looking at this project as a more…professional starting point in my music career. I also listen to this project every time I go to the gym and I normally hate my music so I think the ‘re-listenability’ is super strong with this project.

Insane Collaborations

Party Guru Press: I saw that you have a few collaborations on the upcoming album with various artists including Wreckno. Congratulations! How was it working with these other producers on tracks for your album?

WHOM?: The collabs are some of my favorite moments on this album. Josh (Grayskale) and Bobby (Aptic) are both such incredibly talented UNDERRATED producers. Producers know who Aptic is but the listeners don’t really know him yet..like his bass patches are too much for my smoothie brain to comprehend. Constantly blown away by what he does.

WHOM?: And with Grayskale…that man has glitch-hop down to a science. Both of those boys can produce better than me with their eyes closed so I’m so honored they were down to work with me. And like…what can I say about Wreckno that hasn’t been said before…man could read a grocery list and I’d be like “…this MF spittin’.”

Party Guru Press: What other producers would you like to work with one day? Any dream collabs?

WHOM?: I have been trying to work with VCTRE since like 2017…lol – I wanted him on this project so bad but my deadlines did not align with his schedule so we’re rain checking that one, that man is a legend in the making so I’m trying to make something saucy enough for him asap. Less realistic collabs I’d love to land would be with Detox Unit, Pheel..maybe Ooah..love his pantyraid stuff.

Regaining Motivation

Party Guru Press: When producing, what is a random studio-essential item that you must have? Ex. candles, a certain type of food or drink, a beanbag to sit in while taking breaks, etc.

WHOM?: My Puffco Peak, my water bottle, microdose capsules, and my vape pen lol. Whole lotta vapor going around in the studio – I almost put a shoutout to 710 Labs in my liner notes for how much their rosin helped me get through the writers block when I had off days – even named a track after one of their newest strains ‘Gak Smoovie’.

Party Guru Press: What has gotten you motivated this year to get back into the grind of regularly producing music?

WHOM?: I was so disappointed with how little I focused on my passions in 2020 with the pandemic. I feel like I had all this free time and I really just dicked around playing video games with my girlfriend and when 2021 was coming up I was like ‘I don’t really like “resolutions” but I love a good remix’. So I decided I was going to remix my life and focus on my passions more. Started going to the gym again and dedicated (at a minimum) 1 full day a week to working in Ableton on production.

WHOM? Is A Dog Dad

Party Guru Press: What hobbies do you enjoy aside from music?

WHOM?: I love to cook, my dad was always working in restaurants when I was growing up so I’ve been cooking since it was safe for me to handle a chef knife. I’m not like amazing at it but I’m a pretty good cook. Love going to the movies, and dancing in dark clubs with my GF, eating interesting food is always fun.

WHOM?: I feel like outside of music my hobbies might not be that interesting lol…Oh how could I forget! I love taking care of my dogs and plants – just got an Aussie doodle puppy in January so that’s been…an adjustment to the freedom I had before – but raising a dog is honestly so rewarding and has been a real test of my patience…I swear she’s making me a better human…at least I think.

Up Next for 2021

Party Guru Press: What goals do you have for 2021? What do you hope to accomplish?

WHOM?: Well my main goal was to write this album this year and now that it’s done I think I’ll probably write an EP with a less focused sound. Just want to show off more vibes I am keen on. A big goal would be a festival booking. Maybe Solasta will call me back soon…or one of those DEF HOUSE shows in ATL…Those look crazy, serious back alley boiler room vibes.

Party Guru Press: Will you be playing any shows or livestreams this summer? If so, where?

WHOM?: SHOWS ARE BACK BABY! I just got my first direct support booking for this Wreckno show in September with Sound System Cultures and then I have another set of booking a few weeks later in ATL and AVL…It’s like a baby Southeast album tour. I’m so stoked for those to happen, gonna be making a bunch of flips, remixes, and live edits until then.

Final Thoughts

Party Guru Press: Would you like to give any words of advice, or motto, to encourage others to remember during 2021?

WHOM?: After the pandemic comes the renaissance…also fuck Donald Trump, stop Asian hate, black lives fucking matter, and ACAB.

Party Guru Press: Is there anything else that you’d like mentioned that hasn’t yet been discussed?

WHOM?: I’m releasing my album on vinyl so if you are fan of vinyl get yourself a copy while it’s available. Probably only going to sell it for a limited time. 

Party Guru Press: Final question, would you consider yourself a Party Guru?

WHOM?: Hahahaha amazing question, yes.

Conclusion

After getting to know WHOM? on a more personal level, we can tell that he’s a genuine guy that is also crazy talented. Over the years, his music has evolved to become more clean and focused. However, he still stays true to not fitting into just one genre.

Shibari is set to be released on July 9th, and we are so excited to hear each funky, wub-filled song in it’s entirety. Hopefully, WHOM? will be adding more shows to his summer schedule so that everyone can see him perform live. Regardless, we highly recommend taking a listen to his current tracks and following him on his social media accounts listed below to keep updated. Bass music lovers, mark your calendars for July 9th. WHOM? is coming.

Photos by WHOM?

Find WHOM? On:

INSTAGRAM

TWITTER

SOUNDCLOUD

SPOTIFY

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