Over the past decade, Snow Tha Product is a name that has reined supreme within the the hip-hop community. However, her rise to fame was no coincidence. From battle rapping locals to pushing her CD’s on street corners; Snow’s come-up is a true underdog story. She continues to prove that both consistency and hard work are key factors to success in any industry.
To begin, Snow faced adversity from an early age. Claudia Alexandra Feliciano was born to undocumented Mexican American Immigrants. Growing up in San Jose, California, she took full advantage of ESL classes that were at her disposal. She quickly became fluent in both English and Spanish, which would later set her apart as the bilingual hip-hop heavyweight she is today. Its no secret that Snow takes great pride in representing both her English and Spanish culture.
Snow Tha Activist
Snow tells it like it is. She is known to be unapologetically outspoken on real world issues both off and on the microphone. Her 2017 bilingual feature on, “Immigrants (We Get The Job Done)”, addresses the oppression immigrants endure while living in the US today. A snippet from her verse states, “Racists feed the belly of the beast with the pitchforks, rich chores done by the people that get ignored.” In addition to immigration and politics, Snow is an activist within the LGBTQ community. She openly discusses her bisexuality; encouraging her listeners to stay true to themselves, despite opposition they may face from others.
Although Mission Ballroom fits a capacity of nearly 4,000 patrons, Snow is able to share an intimate setting with her Denver crowd. This performance is for the ride or die fans, the “Product Pushers”.
The surge of energy is tangible in Mission Ballroom the moment Snow steps on stage. She kicks off her headlining performance with the appropriately titled single, “Dale Gas” which was also the inspiration for the “Dale Gas” Tour title. Ironically enough, only a few moments into the track; the music comes to an abrupt stop. Something is off. Snow pauses her performance to address an audio issue concerning the sound levels on the main stage.
She commands the audio engineers to, “Turn up the music on these wedges!”. She explains that she has been on a 2.5-year hiatus from touring, so her fans deserve the best show from her possible. The sound quality was not up to par for the comeback tour Snow was anticipating. A few moments passed and the DJ spins “Dale Gas” back to its intro; returning with a newfound intensity. The sound is on point, the party has officially begun. Snow has all of Mission Ballroom peaking with a revamped excitement for her performance.
Block Party At Mission Ballroom
Snow carried on the party at Mission Ballroom with no reservations. She goes on to perform her chart topping hits, such as “Butter” and “Wassap”. The show’s momentum is in full swing and the crowds excitement cannot be contained. In a blink of an eye, the celebration soon overflowed onto the mainstage! Snow handpicked a group of lucky concert goers to join her and the Dale Gas crew for the remainder of the night.
At this point, the atmosphere of the venue feels like an all out block party with close friends and family. Snow Tha Product’s Dale Gas tour revs up the energy at Mission Ballroom. It’s difficult to determine where the crowd stops and the performers begin. Snow is engaging in conversation with the audience, stage dives into the crowd several times and even took a celebratory shot of tequila or two. A night that will not be forgotten in a hurry for the Denver “Product Pushers”.
Photos by Casey Raser
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