Frequency Sound Series: Never Not Dancing Takeover
Beacon has hosted some fantastic DJs and shows in the heart of Denver for over a year. This immersive art and dance bar has become a go-to staple in the community and attracts an array of shows and installments, one of which is Frequency Sound Series presented by our own Party Guru team.
Frequency Sound Series-
The Frequency Sound Series is a weekly installment where Party Guru curates and books unique lineups each week. “Much like the name, the Frequency Sound Series tunes into different decibels & sounds from week to week, sometimes hitting loud & hard with bass music, bouncing beats with house and at other times being calm and peaceful with experimental genre-bending melodic artists. “
Last week, Never Not Dancing, a new brand and movement, took over Frequency Sound Series event. The lineup, set, and clothing displayed were all created and designed by NND.
NND- A Brand + Movement
Established in 2022, Never Not Dancing operates on two planes. It’s both a multi-functional lifestyle brand for artists and fans and a progressive underground movement rooted in music, creativity, and community. The company promotes genre diversity and wants to bring fans back to an intimate setting with artists on the rise.
Never Not Dancing team includes Richard Alvarado (Teknika) Dru Cook, BonDok Davaabat, Melody Miller, Kai Maulhardt, and Ashli Zornes. Every team member shares their unique skill set and passion for music and the magic it creates.
The lineup curated by NND consisted of JAH SLIM, RPSM, Zareaux, and NND’s very own Teknika. From the moment the doors opened, the dance floor was packed. Guest received a special surprise as well. In addition to the lineup and show, Teknika also released his new EP. The night brought special moments, laughter, and a dance floor full of people who were “never not dancing.”
Surprise guests + Lash Miller, artists who most recently played at Lost Lands, sent guests home with a potent nightcap. They plugged in and lit the room with an impromptu B2B with Teknika. All in all, this was a successful night for all collaborators and fans alike.
Frequency Sound Series will continue every Wednesday at Beacon. The line-ups that are set to take on the decks in the upcoming weeks are nothing short of fantastic. Mark your calendars and come see the eclectic music our community has curated.
Photos by (Dru Cook)