With their next premium engagement right around the corner, we reached out to Bricky Global Presents for insights on the brand and what to expect. The Circuit: Summer Rap Up – Whiteout Edition lands in Denver on Saturday, September 5th.
The extravaganza event will take place at the exciting new CoBank Arena. The space is located in the state-of-the-art Livestock Center, on the National Western Center grounds.
Get the scoop on the founding and future of Bricky Global Presents and The Circuit event series in our in-depth interview below. We corresponded with co-founders Ricky and Brittany on all things Bricky, including what makes the event, venue, and concept so unique and interactive.
Getting to Know Bricky Global
Party Guru: What sets Bricky Global and Circuit events apart from established promotion agencies around Denver currently?
Bricky Global Presents: The Circuit represents something we built together from the ground up. It reflects our creativity, partnership, resilience, and belief that we can build something meaningful for our city.
Every event requires a tremendous amount of sacrifice, responsibility, and work behind the scenes. However, seeing thousands of people come together and enjoy something we created makes that work worthwhile. The Circuit is proof that an idea can continue to grow when you remain committed to it, learn from each experience, and refuse to stop improving.
Party Guru: Where did the concept for The Circuit originate, and what was the catalyst for putting the ideas into action?
Bricky Global Presents: The Circuit originated from our desire to create something we felt Denver was missing—an event where music, culture, fashion, nightlife, and a high-quality concert experience could all come together. From the beginning, we never wanted it to feel like just another concert. We wanted guests to feel as though they were part of a complete experience from the moment they arrived.
Party Guru: Who or what have been your biggest inspirations while building Bricky Global and The Circuit?
Bricky Global Presents: Our biggest inspiration has been the Denver community and the potential we see in this market. Denver is a major city, but it has often been overlooked as a destination for large-scale hip-hop and culturally driven events. We were inspired to help change that by creating experiences that make people feel like they no longer need to travel to another city for high-quality entertainment.
Our families and the legacy we want to build for our children are also tremendous sources of motivation. We want to create something that lasts, opens doors for others and positively contributes to Denver’s entertainment culture.
Party Guru: That’s so beautiful! Congrats on the success and positive sentiment around The Summer Kick Off – Munchies Fest event! What were Bricky’s biggest takeaways, and how did it shape the upcoming show?
Bricky Global Presents: With every event, the concept has continued to grow. We have learned more about our audience, strengthened our partnerships, elevated the production, and become more intentional about every part of the guest experience. The Circuit has evolved from an event into a recognizable brand and platform that we believe can eventually expand well beyond Denver.
We’ve also learned to listen closely and use feedback to improve. Each event challenges us to raise our standards, become stronger leaders, and be more intentional about every detail. This has helped us build stronger relationships, better understand the Denver market, and generate the momentum necessary to move into larger venues and create more ambitious productions.
Building Community Brick by Brick(y)
Let’s talk about what the community means to Bricky Global and The Circuit.
Party Guru: For anyone who may not be familiar, how would you describe the goal and mission behind The Circuit event series?
Bricky Global Presents: We want to help establish Denver as a major destination for hip-hop and live entertainment. Hip-hop is where we are beginning, but the larger vision for Bricky Global extends far beyond one genre.
Our goal is to build a diverse entertainment platform where people from every community and musical background can feel represented. We also want to bring more major artists and elevated experiences to Denver while creating meaningful opportunities for local artists, DJs, hosts, creators, vendors, businesses, and production professionals.
Ultimately, we want the community to benefit from what we are building—not only by attending our events, but also by having opportunities to participate in and grow alongside them.
Party Guru: With the strong momentum, what do you envision for Bricky by this time next year, and five years from now?
Bricky Global Presents: Bricky Global is much bigger than concert promotion. We are building a full-scale entertainment company capable of producing major cultural experiences, connecting artists with audiences, creating opportunities for local talent and businesses, and bringing national attention to Denver. While we are beginning with hip-hop, Bricky Global will not be limited to one genre.
Our long-term vision includes country, rock, R&B, pop, techno, EDM, and other styles of music and entertainment. We want Bricky Global to become a trusted, diverse entertainment brand known for producing high-quality events in Denver and eventually in markets throughout the country.
Looking ahead, we see The Circuit becoming one of Denver’s signature entertainment experiences and eventually expanding into additional cities. We want audiences to recognize the Bricky Global name and trust that every event we produce will be culturally relevant and thoughtfully executed.
Ultimately, we are building something that extends beyond one event, one lineup, one genre, or one city. Our goal is for Bricky Global to become a nationally respected entertainment company and for The Circuit to continue bringing music, businesses, communities, and people together.
Rap Up Summer the Right Way
Now that we’ve gotten to know your brand, let’s focus on what’s happening this weekend.
Party Guru: What does the upcoming event The Circuit: The Summer Rap Up — Whiteout Edition mean for Bricky’s evolution?
Bricky Global Presents: The Whiteout Edition represents another major step forward because we are bringing The Circuit into a larger arena and creating a more complete, immersive experience. This event is not only about the artists performing. It is about the atmosphere, fashion, visual presentation, production, VIP experience, and the energy created when thousands of people participate in one unified theme.
Having everyone dressed in white will transform the entire arena into part of the visual experience. This edition demonstrates how The Circuit is continuing to mature, expand, and develop into a signature event.
Party Guru: What makes CoBank Arena at the Livestock Center in the National Western Center such an ideal venue for the Summer Rap Up event?
Bricky Global Presents: Moving into the new CoBank Arena allows us to present The Circuit on a much larger scale. The venue gives us the space to offer stronger production, multiple ticketing experiences, VIP areas, floor access, premium seating, and a more immersive environment.
We are especially excited to bring a major live entertainment experience into a beautiful new arena and help establish what the venue can become for Denver’s music and entertainment community.
When people hear National Western, they may picture the older complex or associate the area primarily with livestock shows and traditional events. The new CoBank Arena offers a completely different experience. It is modern, elevated, and designed to accommodate major concerts and entertainment productions.
Part of our responsibility is helping people see this space in a new way. Through our marketing, content, arena footage, production, and overall event design, we want audiences to understand that this is a brand-new venue and an exciting new destination for concerts and cultural events in Denver.
Party Guru: Without giving too much away, what do you have in store for attendees of the Whiteout Edition event?
Bricky Global Presents: Attendees can expect an energetic, elevated, and memorable night. This is more than an opportunity to watch artists perform. We want guests to feel that every detail was intentional from the moment they enter the venue. From the entrance and atmosphere to the performances, production, and VIP experiences, our goal is to deliver a complete and unforgettable evening.
Guests can expect a full evening of entertainment featuring national artists, rising talent, local performers, DJs, and hosts. From a production standpoint, we are incorporating a large LED wall for artist visuals, professional concert lighting and sound, special effects, and branded visual elements throughout the venue.
Our VIP experience includes premium views, dedicated seating and service, bottle-service options, a separate entrance, and valet parking.
The Whiteout theme brings everything together. We are asking everyone to arrive dressed in white so the entire audience becomes part of the atmosphere and visual presentation. It is a chance to dress up, connect with the city, experience a brand-new arena, take photos, and be part of a major cultural moment in Denver.
Party Guru: Wow, that all sounds fantastic! We can’t wait to pull up to CoBank Arena this weekend, decked out in our finest, to see what the hype has been building to!
Further Along the Yellow Bricky Road
Now that we’ve heard about the formation and expansion of Bricky Global, let’s explore the future of the brand.
Party Guru: What’s next for Bricky? Are there any upcoming autumn or winter events planned currently?
Bricky Global Presents: Right now, we’re focused on delivering The Circuit at the highest possible level while also developing our next slate of events. We have several ideas and future plans in motion, but we want to ensure everything is finalized before announcing specific dates or details.
Our goal is to continue building momentum and make Bricky Global a consistent presence in Denver’s live-entertainment scene not a company that appears for one event and then disappears. We are committed to building something sustainable that Denver audiences can continue looking forward to.
Party Guru: I love that intentionality! If you were curating the ultimate Bricky/Circuit event, who are a few artists you’d love to see on the lineup?
Bricky Global Presents: Our dream lineup would include artists such as NBA YoungBoy, Cardi B, Central Cee, Dave, A$AP Rocky and, if she returned to the stage, Rihanna. We’re especially interested in bringing artists and major productions to Denver that the city either hasn’t experienced yet or doesn’t get often enough.
We don’t want to create the same predictable lineup people can see in every market. We want The Circuit to introduce Denver to unexpected collaborations, international talent and culturally significant artists who are helping shape what’s next in music.
Party Guru: That would be such a baller lineup! You mentioned expanding into various music genres. Could a cross-genre festival be something we see in The Circuit’s future?
Bricky Global Presents: Absolutely. Although hip-hop is where we’re beginning, Bricky Global was never intended to be limited to one genre. We envision The Circuit eventually growing into a cross-genre festival featuring hip-hop, R&B, country, rock, EDM, techno and other styles of music.
Our long-term vision is to create an inclusive entertainment platform where different audiences and cultures can come together through music. Ultimately, we want to help establish Denver as a true destination for major live-entertainment experiences across every genre.
Party Guru: With your incredible vision, attention to detail, and dedication to the local scene while also drawing heavy-hitting national talent, we’re so excited to see what comes next for Bricky Global! Thanks so much for taking the time to introduce yourselves and your concepts!
